Finding the perfect balance between risk and reward is an art. And, choosing individual investments that fit into your overall plan can be overwhelming. There are almost 1,500 mutual funds available to Canadian investors, offered by about 80 financial companies.

The value of professional advice
Without the help of a professional, narrowing the field of options can be next to impossible - and it could cost you. A U.S. study, conducted by Dalbar, found that between January 1984 and September 1993, the average investor in U.S. equity funds who sought professional financial advice managed a cumulative return of 90.2%. Investors who relied on their own advice earned a return of only 70.2%.

Your advisor and your Mackenzie investment - a perfect mix
By deciding to purchase Mackenzie investments through an independent financial advisor, you will benefit in many ways. Not only can your financial advisor guide you through our many products, pointing out the advantages of each, he or she will also take care of the paperwork associated with your investment.

Managing you investments effectively requires sound advice, day-to-day portfolio considerations and the ability to confirm that your investment goals are in sight - all characteristics of a good advisor. At various points in your life - the birth of a child or retirement for example - you and your advisor should rebalance you portfolio so it continues to meet your needs.

Are your expectations realistic?
Talk to your financial advisor about your expectations for investment performance. Don't be afraid to ask about the average performance of equity, bond and cash markets. Working out your future needs based on realistic expectations will help you determine the right asset mix and keep you level-headed when markets are volatile.