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The Research
A survey sponsored by Mackenzie Investments shows the baby boomer generation (people between the ages of 40 and 60) in Canada have to overcome investing fears and work with professional advisors to assure them of satisfying retirements. The next decade is a critical time for this group as they enter their peak income years and savings periods of their lives.

Some key findings among Boomers include:
  • 60% rate their personal ability in choosing the right investments as fair or poor
  • 56% believe they are not saving enough money for retirement
  • 60% believe working with an advisor will result in higher investment returns

The research also revealed other interesting points.

 

1. Help wanted! 60% of Canadians rate themselves as fair or poor investors
 

Sixty percent of respondents rated themselves as “poor” or “fair” in selecting their own investments. Women (68%) were more likely than men (52%) to assess themselves as having weak investment knowledge. Only 12% of respondents considered themselves to be “highly skilled” investors.

The reality is, most people don’t have the time or the interest to become their own financial managers. That is why, in spite of tons of financial information being available on the Internet, most Canadian adults work with advisors.

2. As people get older, they increasingly turn to financial advisors

Most adult Canadians are sold on the value of financial advice: 57% of respondents reported that they already use a financial advisor, and that likelihood increases with age. Seventy-one percent of respondents aged 65+ have an advisor, compared with only 48% in the 30-44 age bracket.

Think of your financial advisor as your money coach, who can motivate you, instill discipline and put a program in place to help you make the most of your current finances.

 
3. People would rather do chores than look after their finances
 

What would you like to do more of, if you had more time? If a time genie were to come along and say, “You have five extra hours each week to spend on whatever activity you like,” what would you say?

In our cross-Canada poll of 1,000 people, the top three
activities were,

1. Personal/leisure time (35%)
2. Family time (22%) and
3. Sports/exercise (17%)

Finishing in last place, ninth, was personal finances. Here’s
the rest of the list:

4. Household tasks (7%)
5. Education (5%)
6. Charitable work (4%)
7. Work (2%)
8. Sleep (2%)
9. Personal finances (2%)

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