Howard Schultz joined Starbucks in 1982 when it had four stores, rose to be its CEO, then stepped back eight years ago to be Chairman.
 
In 2008, he once again took the corner office to lead the largest coffeehouse company in the world. His new book tells why.

Onward: How Starbucks Fought for Its Life without Losing Its Soul is also the story of one of the world’s great CEOs and how he’s recreated a brand that is truly “world-famous.”

Below is a short excerpt from Howard Schultz’s presentation at the Mackenzie Speakers Series. To view the full video of his presentation in its entirety, click here

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